Sunday 21 October 2012
Saturday 20 October 2012
Wednesday 17 October 2012
Brand Creation and Identity
Third Year is here....
So far this year i have started a branding project, answering questions of Eco Clothing.
I have decided to focus on Changing Consumer Perceptions of what an Eco Clothing brand is, what it looks like and what products it sells.
I am creating a brand that from the outside doesn't look "ECO", i want it to look high end high street.
I am aiming it towards 35-45year old women, as i believe that, that age group are more emotionally and financially able to get behind the concept of the brand, and influence their perception of environmentally friendly garments.
So far this year i have started a branding project, answering questions of Eco Clothing.
I have decided to focus on Changing Consumer Perceptions of what an Eco Clothing brand is, what it looks like and what products it sells.
I am creating a brand that from the outside doesn't look "ECO", i want it to look high end high street.
I am aiming it towards 35-45year old women, as i believe that, that age group are more emotionally and financially able to get behind the concept of the brand, and influence their perception of environmentally friendly garments.
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