Brand Creation and Identity

Third Year is here....

So far this year i have started a branding project, answering questions of Eco Clothing.

I have decided to focus on Changing Consumer Perceptions of what an Eco Clothing brand is, what it looks like and what products it sells.

I am creating a brand that from the outside doesn't look "ECO", i want it to look high end high street.
I am aiming it towards 35-45year old women, as i believe that, that age group are more emotionally and financially able to get behind the concept of the brand, and influence their perception of environmentally friendly garments.