Design Line Up

Business Cards and Flyers on Order

Range Boards

Design Illustration

This is an idea for the head of my design line ups...

Drawn using a 5B Pencil then levels adjusted using Photoshop.

Mood Boards

Illustration

First Illustration for a while - Drawn from images taken at the Photoshoot.

Selection of Proofs

Here are a selection of Proofs received from the Photographer this morning!! Just a taster until the final images arrive! :)

Some backstage photoshoot images

Here are some backstage images from todays shoot, cannot wait to see the high quality final images ...

Rough Outfit Ideas Per Model for Shoot

The Photoshoot is tomorrow!! Exciting stuff ...

(Outfits shown below are to give an idea not all of them are exact - used images as a rough guide)

Shoot Ideas

Progress

So photoshoot is booked!! Four beautiful professional models, One MUA & hairstylist and One amazing photographer confirmed, now for product selection to create the looks they will be showcasing. Bring it on!!

Survey

Please take two minutes to fill out this quick yes/no survey for my Final Major Project

http://www.surveymonkey.com/s/3TB9YDR

Thanks :)

Research Insight

Ideas for Photoshoot Look

This is a page i put together for a meeting with my Photographer so he could get an idea of the kind of look i aim trying to achieve, and the styles that will be incorporated.

Final Major Project

I have been working on my Final Major Project since January, I have decided to 'Re Brand' Evans, the plus size high street brand. This is because i feel they are loosing their place on the high street due to vast amounts of competition online, who are delivering better quality products and styles to the customers that Evans are isolating.

Their product lines are no longer relating back to their target consumer statement, where they say they aim to bring trend led quality products straight from the catwalks, to a fashion inspired customer. Throughout consumer research conducted this is something that customers are unable to relate to, and didn't realise existed, as the current Evans customer is of an older age range.

This is something that i aiming to alter. Defining the target customer and what their needs and requirements are will inevitably help to change consumer perception and bring custom back to store, therefore ensuring the brand continues to make a profit.

Things have been so hectic since my previous post, especially with a Dissertation and two work placements to contend with. New work will be posted soon x